Kelly Vives - On Building a Modern Asset Management Brand With Purpose, Creativity, and Conviction

Welcome to the Financial Marketing Insights Podcast, connecting the financial services marketing community.

I'm Jacob.

And I'm Kyla.

How are you, Kyla?

I'm good.

How are you doing?

Yes, very good.

Extremely busy.

So we've got so many events coming up.

So the next one on the Docket is Singapore.

So the APAC FS Marketing Leaders Summit, we've got more than 80 registered.

And the closing speaker is Karen Ngui, who's the head of the DBS Foundation and previously the group head of marketing of DBS Bank.

Oh, I'm so jealous.

Honestly, I keep saying this.

I will get there one day.

Yeah, and it's going to be hosted at LinkedIn.

And I'm even doing a kind of steering group kind of client cocktail thing that I'm sure you would have loved to be at.

It's a kind of a converted temple that's a brand new destination cocktail bar.

So...

It's got Kyla written all over it.

It

really has.

Don't tell me anymore.

Don't send me pictures.

I've had a few of my friends from Singapore sending me messages saying, are you coming to this? And unfortunately, I can't.

Well, next time.

Next time, indeed.

Then Singapore.

After that, we've got Toronto, which is going really great.

We've got some great speakers for Toronto.

On the same day, Arrow is running a session in Dubai, an FS Marketing Summit in Dubai.

Then we've got New York on the 18th of November.

I'm actually skipping about three different events, but you can check it all out on financialmarketinginsights.com.

But particularly relevant for New York is Kelly Vives, the Chief Marketing Officer of AllSpring Global Investments, who is today's guest.

So Kelly Vives, shall we go straight into it? That'd be great.