The Story Behind The Nitrous Effect’s Keith Alper

What do you feel keeps you rooted in St. Louis?

You know, I'm from here.

My family's from here.

My business is here.

I travel a lot.

I'm going to New York later this week, although this will air later.

I love seeing the world.

St. Louis, I love.

We've got a few warts and all, but we're going to get there.

I think a lot of young people like you and people that love the region and stuff like that.

You know, the great thing about St. Louis is everything everybody says.

There's great neighborhoods.

People are friendly, you know.

But to me, this is where I'm originally from.

And even though I've toyed, maybe I'll get a second home or L.A. or New York.

When I come back home, it's just St. Louis and I mean, everything everybody would say from the food to the people, uh, to the hospitality, um, that keeps me rooted.

And also it's, it's really easy to do business in St. Louis.

I mean, some of our businesses are national and we don't have some clients in St. Louis and our marketing video groups.

We do stuff here in St. Louis too.

And our, uh, event company eventive does significant 75% of their business is, um, I think business people and organization people all – it's not only easier to do business here, but people trust people more.

And so I don't know.

I think it's the whole thing.

Would I ever move out of St. Louis? Ever? I don't think so.

Yeah.

A good home base and the feeling that you get when you return.