Building an Invested Community, with Club Ichi's Liz Lathan and Nicole Osibodu

So let's delve into Club Ichi.

For those who aren't familiar, what is it? How would you describe it?

Club Ichi is a social club for people and events who do cool shit and like to talk about it.

If you have to bleep that, go for it.

But that's our tagline.

Yeah.

Yes,

yes.

We always say we're like a reverse mullet.

It's party in the front, business in the back.

And so when you first look at us, we're not an association at all.

We're not an organization that feels like it has all these stuffy rules and where you have to dress up and stuff.

It's much more first name only, leading from the front.

It is fun.

We throw parties that are epic and amazing and people want to come to our stuff.

But business very much gets done when people are having fun and Like they could party with somebody for hours and be like, I had no idea that you were either my competitor in the normal world, okay, or actually not.

Somebody that like I could potentially work with or you're just really cool and I want to get to know you or connecting on a personal level.

So I would say that nothing's weird here, but it looks weird from the outside and we like that.

Yeah, so all of the things that we do are either conversation-based, peer-to-peer, get people talking to each other, or they are experiential.

Whether it's a trip or it's a behind-the-scenes or it's a hands-on, that's really how we do everything.

It's not about webinars and panels and keynotes.

There's plenty of that and all the right places to get all that kind of professional development.

We are more, I don't want to call it personal development because you are truly getting all the business stuff that you need.

It's just in a more informal environment.

Yeah.