What comes to mind when you're like, this should be common, but it's not common yet? What comes to mind? I'll go to Nicole first, and then Liz.

Okay.

I think... format.

So it comes down to like, I don't know why more people aren't or more events, meetings, whatever, aren't giving more time for people to talk to each other.

So we tried to set the example.

I hope people copy what we're doing.

That doesn't mean that the way we do things is the right way for everybody, but the way that you allow people to have conversations.

So what, what, what is something you learned in that agency that you're still applying today?

We have behind us.

Yeah.

My thing is, like, what would be really fun, you know, and then getting somebody to say yes and kind of, like, making it happen.

So I built a little team underneath me.

But when I was looking at, like, you know, before the ship pulled in for the event to happen, which was insanely detailed, and I wasn't ready for that, I just had so many sticky notes everywhere.

And I'm like, God, there has to be another way to do this.

I like this part.

And then when people found out where we were going and what the opportunities were, because we had three adventure levels, they could then kind of change what they wanted to take with them based on what kind of adventure they were about