Episode 16: Your Skin Has Changed. Your Makeup Should Too | Makeup Artist Ksenia on Beauty, Aging & Confidence

So tell us about what you're seeing, like women's relationship with makeup.

I think women's relationship with beauty is so complicated.

You know, we have all types of relationships happening here.

Some people think, It's incredible tool to elevate yourself.

Some people hide behind it a little bit.

And then we have people that are just terrified of it.

So I think we just have so many different relationships with it.

And I think something to really focus on is how it makes you feel.

And a lot of people forget that because there's just so much chatter about women and appearances, right, in the industry in general.

And do you see a difference? Like when someone comes to you, sits in your chair and maybe they don't have any makeup on or you're removing the makeup they applied and then you're enhancing what they already have or making a transformation, do you see a difference? Like, do you see a difference in their confidence when they leave your chair?

Oh, for sure.

So my process is a little bit different than most makeup artists process.

I really work with the client.

We collaborate on each step together because I don't want you to look like somebody else.

I want you to look like yourself, but elevated.

So I think because of that process, each client leaves feeling like themselves, but just polished, elevated, like the best version of themselves.

I love that.

That is the philosophy of Evelina Beauty too.

I mean, we're here to help women remember, to help them feel worthy of who they are.

And yeah, if you feel beautiful, if you're enhancing what you already have, you're going to feel like the best version of yourself and have confidence for your day.

And after all, like, it should be really fun.

I think we really forget that part.

Like, it should be fun.

It should be girly.

It should make you feel so feminine and good.