EOS for a Better Business, Better Life
Jul 27, 2026 · 50 min · 11 segments
In this episode of Better Business, Better Life, Debra Chantry-Taylor is joined by Certified EOS Implementer® Jeff Starin to share the remarkable story of how he grew his business by 484% after…
Jeff StarinGuest
Deborah Chantry TaylorHostHey, so for, so for some of the listeners listening in, they may not know really these roles of visionary and integrator.
You wanna r- quickly describe what a visionary does and what an integrator does?

A visionary is the person who walks into the room with 49 ideas every day and everybody is dizzy.

Like, "Wait, what are we doing now? What's going on?" But they're so good at relationship.

Like, that's the person, they're the best salespeople 'cause they're so authentic in the way that they communicate and the way that they connect with people.

Visionaries, certainly me and, and most of us, just terrible at getting things done.

Like I'm, if you needed a project manager, I'm the worst person you could hire to do that.

And if I can, one of the things that happened to me when I read Traction was I always felt flawed.

I didn't know how to run a business well, and I couldn't, I was not a good manager and I knew that.

I was very kind, but it's like, can't you just do your job? Like, why do I need to manage everybody all the time? Just go do the thing you need to do.

And I, the fact that I, I knew that I, I had a hard time driving things through to completion and was always onto new things, like people would tell me that.

And I remember when I read the book, I felt, I'll tear up a little bit probably.

Like, I'm just this person and I need that person." So the other person, the integrator, is the person who is responsible.

Like, they're the adult in the room for all practical purposes, right?[laughs] Like, they're the person who people will eventually, like, they'll go to that person, and they keep everything moving and running and coordinated, and that's the person who is excellent at following things through to completion and, and all the detail and making sure people are where they're supposed to be doing the things they're supposed to be doing.
Hey, so for, so for some of the listeners listening in, they may not know really these roles of visionary and integrator.
You wanna r- quickly describe what a visionary does and what an integrator does?

A visionary is the person who walks into the room with 49 ideas every day and everybody is dizzy.

Like, "Wait, what are we doing now? What's going on?" But they're so good at relationship.

Like, that's the person, they're the best salespeople 'cause they're so authentic in the way that they communicate and the way that they connect with people.

Visionaries, certainly me and, and most of us, just terrible at getting things done.

Like I'm, if you needed a project manager, I'm the worst person you could hire to do that.

And if I can, one of the things that happened to me when I read Traction was I always felt flawed.

I didn't know how to run a business well, and I couldn't, I was not a good manager and I knew that.

I was very kind, but it's like, can't you just do your job? Like, why do I need to manage everybody all the time? Just go do the thing you need to do.

And I, the fact that I, I knew that I, I had a hard time driving things through to completion and was always onto new things, like people would tell me that.

And I remember when I read the book, I felt, I'll tear up a little bit probably.

Like, I'm just this person and I need that person." So the other person, the integrator, is the person who is responsible.

Like, they're the adult in the room for all practical purposes, right?[laughs] Like, they're the person who people will eventually, like, they'll go to that person, and they keep everything moving and running and coordinated, and that's the person who is excellent at following things through to completion and, and all the detail and making sure people are where they're supposed to be doing the things they're supposed to be doing.
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