Sep 9, 2026 · 44 min · 18 segments
Gail Kasper left college with two thousand dollars, no job, and no car — and started answering phones sixteen hours a day. Today, she trains Fortune 100 companies. Gail is also a two-time TEDx…
Gail KasperGuestAdam LevinterHostAnd I would say you've done an incredible job to build your own personal brand.
So for those that are interested in going down this path of building one's personal brand, what areas of sales specifically do you think would apply here?
Okay, so first off, I would say to any entrepreneur, to anyone, consistency is key.
And, you know, so in other words, you don't want to be like, okay, I put something out this week and now it's another two weeks before something goes out.
And I'm not even saying every day, because I understand life comes up and maybe you cannot be, in other words, I'm a realist.
You make it so that Monday, Wednesday, Friday, that's your time that something is released because people will automatically, they program themselves, their internal clock to look for that post or information.
Number two, what are you doing within each post that somehow highlights your strength? What it is you're bringing within your company, within your products? Number three, how are you getting yourself out there? So meaning it's not just the product in, you know, a post about what's going on or a sale.
Who are you? What do you stand for? What are your values? What are you bringing that's going to make somebody say, oh my God, I really love Adam.
And then if you have employees as well, who are they? Who's behind the scenes? Show me them.
What do they love about what they do? Why are they working for your company? So the more that we can get out there that's, number one, consistent with the values that we've established, consistent with the product that we deliver, and consistent with us, then the more success that we are going to have because there is an audience for everything.
And I would say you've done an incredible job to build your own personal brand.
So for those that are interested in going down this path of building one's personal brand, what areas of sales specifically do you think would apply here?
Okay, so first off, I would say to any entrepreneur, to anyone, consistency is key.
And, you know, so in other words, you don't want to be like, okay, I put something out this week and now it's another two weeks before something goes out.
And I'm not even saying every day, because I understand life comes up and maybe you cannot be, in other words, I'm a realist.
You make it so that Monday, Wednesday, Friday, that's your time that something is released because people will automatically, they program themselves, their internal clock to look for that post or information.
Number two, what are you doing within each post that somehow highlights your strength? What it is you're bringing within your company, within your products? Number three, how are you getting yourself out there? So meaning it's not just the product in, you know, a post about what's going on or a sale.
Who are you? What do you stand for? What are your values? What are you bringing that's going to make somebody say, oh my God, I really love Adam.
And then if you have employees as well, who are they? Who's behind the scenes? Show me them.
What do they love about what they do? Why are they working for your company? So the more that we can get out there that's, number one, consistent with the values that we've established, consistent with the product that we deliver, and consistent with us, then the more success that we are going to have because there is an audience for everything.
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