Sep 8, 2026 · 1 hr 5 min · 14 segments
**Meet the Author:** A policy expert and political operative for some of Washington’s most influential power brokers, Matthew Lavoie has spent his career evaluating the how and why of American…
Matthew LavoieGuest
Jeffrey HigginsHost
So how does that work for people who haven't published books? Do they give you a list of questions? Because the cover is really important, right? People make their decisions in like three seconds or something.

And honestly, I think the first... you know, 11 out of 15 questions didn't mean a thing.

Really, it's about, like I said, it's about the mood and talking about emotion that you feel when you're looking at something and describing the emotion that I wanted to feel when I saw the cover.

But also, I took some, you know, inspiration from photos of main streets, you know, kind of cracked and broken main streets as well and used that as examples of what I was hoping to see.

an author, because cover art is half art, half science, right? So it's a marketing tool.

How much do you want to insert yourself as the author into that process? Because I can tell you, for me, I just said, whatever you guys think.

Like, you know, you do the questionnaire, you submit your photos, your inspirations, and those things, and then eventually they come back to you, or at least my publisher did.

And the thing is, two out of the three would have been phenomenal covers for other people's books.

This was the only one that was within shouting distance of what I was looking for.

So while I had some changes, and I certainly would want to be a little more prescriptive, it was kind of like, well, OK, maybe the book doesn't come out this year.

That was my title from day one, almost alternated between Mainstream Fringe and Main Street.

So how does that work for people who haven't published books? Do they give you a list of questions? Because the cover is really important, right? People make their decisions in like three seconds or something.

And honestly, I think the first... you know, 11 out of 15 questions didn't mean a thing.

Really, it's about, like I said, it's about the mood and talking about emotion that you feel when you're looking at something and describing the emotion that I wanted to feel when I saw the cover.

But also, I took some, you know, inspiration from photos of main streets, you know, kind of cracked and broken main streets as well and used that as examples of what I was hoping to see.

an author, because cover art is half art, half science, right? So it's a marketing tool.

How much do you want to insert yourself as the author into that process? Because I can tell you, for me, I just said, whatever you guys think.

Like, you know, you do the questionnaire, you submit your photos, your inspirations, and those things, and then eventually they come back to you, or at least my publisher did.

And the thing is, two out of the three would have been phenomenal covers for other people's books.

This was the only one that was within shouting distance of what I was looking for.

So while I had some changes, and I certainly would want to be a little more prescriptive, it was kind of like, well, OK, maybe the book doesn't come out this year.

That was my title from day one, almost alternated between Mainstream Fringe and Main Street.
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