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Cardboard boxes protect products on their way to us, but many are crushed and recycled after just one use. What if more of them could be used again?
On this episode of Earth Your While, Jack and Ellie meet Marty Metro, founder and CEO of UsedCardboardBoxes.com, the US counterpart to Reuseabox. Marty has spent more than two decades building a business around a deceptively simple idea: match the boxes one company no longer needs with another company that can use them.
The challenge is making reuse work at scale. Boxes vary in size, quality and quantity, and the right supply has to meet the right customer in the right place at the right time. Marty shares how technology helps solve that puzzle, how his early venture nearly sank, and what it takes to turn a promising idea into a growing business.
**Topics covered include:**
- Why so many usable boxes are crushed after a single trip
- How UsedCardboardBoxes.com connects box suppliers with businesses that need them
- The surprising logistics behind making reuse work at scale
- Marty’s journey from an early business setback to building a company with nearly 200 employees
- Why execution, adaptability and hiring the right people matter
- How businesses can make reuse easier to adopt alongside new packaging
Music by Stock\_Studio from Pixabay.
