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Drink Up

12 Candy Bars in a Bottle

Jul 26, 2026 · 57 min · 12 segments

In this episode, Jeff Roslund shares his journey of creating a low-sugar, keto-friendly liqueur brand, navigating distribution challenges, and innovative marketing strategies to grow his business in a…

In this episode, Jeff Roslund shares his journey of creating a low-sugar, keto-friendly liqueur brand, navigating distribution challenges, and innovative marketing strategies to grow his business in a complex industry.

In this episode, Jeff Roslund shares his journey of creating a low-sugar, keto-friendly liqueur brand, navigating distribution challenges, and innovative marketing strategies to grow his business in a…

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Speakers: Jeff RoslundGuestSam AndersonHostAdam SmithHost

Top entities: Michigan×14 Minnesota×11 California×7 Texas×4 Florida×6

Show signals: SuitabilitySafeAudience≈375 followers

Welcome & Guest Introduction0:23 – 0:49

0:23

Good morning, everybody.

0:24

Welcome to another Saturday edition of Drink Up.

0:27

I am in Chicago.

0:28

Sam had vertigo yesterday, so you will see what you'll get from us.

0:32

We may be a little out of sorts, but welcome to Jeff Roslund of, is it just Dapper Barons? Is there a the in there? Is it just Dapper

Jeff RoslundGuest

0:39

Barons?

0:41

Perfect.

0:41

Just Dapper Barons.

0:43

Welcome, sir.

Jeff RoslundGuest

0:45

Thank you.

Jeff RoslundGuest

0:46

Thank you.

Jeff RoslundGuest

0:46

Glad to be here.

Jeff RoslundGuest

0:47

Thanks for having me.

0:49

You're welcome.

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MichiganAdministrative AreaUS state
98%14 mentions
MinnesotaAdministrative AreaUS state
95%11 mentions
CaliforniaAdministrative AreaUS state
92%7 mentions
TexasAdministrative AreaUS state
88%4 mentions
FloridaAdministrative AreaUS state
85%6 mentions
Altamar Brands, LLCCompanyCompany
82%1 mention
BrokerEntityProfession
78%1 mention
Minneapolis–Saint PaulEntityArea in Minnesota
75%3 mentions
Stock keeping unitEntity
72%3 mentions
Generative pre-trained transformerEntity
68%1 mention
ChicagoCityCity in Illinois
65%2 mentions
Food and Drug AdministrationGovernment OrganizationFederal agency
62%3 mentions
MedtronicCompanyMedical equipment and supplies manufacturing company
58%2 mentions
WisconsinAdministrative AreaUS state
55%4 mentions
Diet PepsiProduct ModelCarbonated soft drinks
52%2 mentions
KahlúaEntityLiqueur
48%2 mentions
Samuel AdamsEntityBrewery in Boston, Massachusetts
45%1 mention
ReserveBarCompanyRetail company
42%2 mentions
BostonCityCity in Massachusetts
38%1 mention
Total Wine & MoreCompanyRetail company
35%1 mention
Tito's VodkaBrand
32%3 mentions
3MCompanyCompany
28%1 mention
White Bear LakeCityCity in Minnesota
25%2 mentions
Republic National Distributing CompanyCompanyCompany
22%1 mention
Amazon.comCompanyE-commerce company
18%1 mention
North AmericaContinentContinent
15%1 mention
IllinoisAdministrative AreaUS state
12%1 mention
ShrinersOrganizationNonprofit organization
8%1 mention
Prior LakeCityCity in Minnesota
5%1 mention
LakevilleCityCity in Minnesota
2%2 mentions

Society
Consumer EngagementMarketing > Branding
Alcohol ConsumptionSociety > Consumer Trends > Health Consciousness
Low-Carb DietHealth > Nutrition > Dietary Choices
Event MarketingMarketing > Branding > Consumer Engagement
Consumer TrendsSociety
Dietary ChoicesHealth > Nutrition
NutritionHealth
Spirits IndustryBusiness > Entrepreneurship
Business GrowthFinance
BrandingMarketing
Health
Health ConsciousnessSociety > Consumer Trends
Business
Finance
EntrepreneurshipBusiness
Marketing
Product DevelopmentBusiness > Entrepreneurship > Spirits Industry
Lower Sugar SpiritsBusiness > Entrepreneurship > Spirits Industry > Product Development
Sugar AlternativesHealth > Nutrition > Dietary Choices > Low-Carb Diet
Sampling EventsMarketing > Branding > Consumer Engagement > Event Marketing
Distribution StrategiesFinance > Business Growth
Market PenetrationFinance > Business Growth > Distribution Strategies
Sales ChannelsFinance > Business Growth > Distribution Strategies > Market Penetration
Lifestyle ChangesSociety > Consumer Trends > Health Consciousness > Alcohol Consumption

Welcome & Guest Introduction0:23 – 0:49

0:23

Good morning, everybody.

0:24

Welcome to another Saturday edition of Drink Up.

0:27

I am in Chicago.

0:28

Sam had vertigo yesterday, so you will see what you'll get from us.

0:32

We may be a little out of sorts, but welcome to Jeff Roslund of, is it just Dapper Barons? Is there a the in there? Is it just Dapper

Jeff RoslundGuest

0:39

Barons?

0:41

Perfect.

0:41

Just Dapper Barons.

0:43

Welcome, sir.

Jeff RoslundGuest

0:45

Thank you.

Jeff RoslundGuest

0:46

Thank you.

Jeff RoslundGuest

0:46

Glad to be here.

Jeff RoslundGuest

0:47

Thanks for having me.

0:49

You're welcome.