The Firms Spending 8–12% on Marketing Are the Ones Growing
Sep 10, 2026 · 32 min · 9 segments
Some of the highest-leverage marketing moves are the ones attorneys avoid most. In this episode of Digital Counsel, hosts Jamie and Michael tackle three of them head-on: whether social media is…
Some of the highest-leverage marketing moves are the ones attorneys avoid most. In this episode of Digital Counsel, hosts Jamie and Michael tackle three of them head-on: whether social media is actually worth your time, why so many firms refuse to implement technology and AI, and how the firms that grow fastest budget for marketing. It’s a practical playbook for firm owners. You’ll hear how to use social as a trust signal (without becoming an influencer), why ‘I’m not big enough for technology’ is the very thing keeping firms small, how to capture the upside of AI without changing how your team works, and the budgeting benchmark behind consistent growth: a steady 8–12% of your revenue target, spent holistically. Leads are good, cases are better — these are the habits that turn one into the other. What you’ll take away: - How to make social media a trust signal — video-first, on-brand — without forcing yourself to be an influencer - Why LinkedIn is a referral engine and TikTok/Reels reward firms willing to put an expert on camera - Why ‘I’m not big enough for technology’ is the trap that keeps small firms small — and the 20–30 minutes per case you waste without it - How to capture AI’s upside with zero behavior change by letting it run inside your marketing - The budgeting benchmark behind consistent growth: a steady 8–12% of your revenue target, spent across channels Stop dodging the unglamorous work. The firms that post consistently, let technology do the heavy lifting, and fund marketing as a steady percentage of revenue are the ones quietly pulling away from everyone else. **Sponsored by Scorpion** Getting more leads isn’t the goal — signed cases and revenue are. If you can’t tie your marketing to signed cases, you’re guessing. Scorpion gives your firm clear insight into what actually drives new cases, so you can invest smarter and grow faster. Learn more at scorpion.co Links Referenced: https://www.clio.com/about/press/2026-solo-small-firm-report/ Follow Scorpion on social media: Facebook: http://www.facebook.com/scorpion.co LinkedIn: http://www.linkedin.com/company/scorpion Instagram: http://www.instagram.com/scorpion.co Twitter: http://www.twitter.com/scorpiondotco
Some of the highest-leverage marketing moves are the ones attorneys avoid most. In this episode of Digital Counsel, hosts Jamie and Michael tackle three of them head-on: whether social media is…
