Sep 24, 2026 · 24 min · 11 segments
Jamie talks with Mick Kurian from OpenAI about what ChatGPT Ads mean for small and mid-size law firms. The episode frames ChatGPT as a new, full-funnel environment where prospective clients ask richer…
Jamie AdamsHostMick KurianGuest
What I find fascinating is that you guys, OpenAI, is really the first pure play frontier model.
When I say that, I mean of you guys and Anthropic and Grok and Perplexity, kind of the pure play AI as we know it today.
What led you guys down the path to choose advertising as a strategy as part of ChatGPT?
And so we are very clear about those principles, what we will do and what we won't do.
And it goes back to kind of the power of our models, as you were saying, you know, these LLMs, frontier models are incredibly powerful, offer great value and services.
we could pay wallet and leave it just for those that are able to afford $20 a month, or we can have ad supported tiers.
And so by having ads, it allows us to make these models that are super powerful and capable of doing amazing things available to all price points, some just maybe ad supported.
We want to add ads everywhere, but really a way to enable all users around the world to have access to the best models.
So incredible to see the vast majority are on a what we call a free or a go, which are the ad supported tiers.
And so the vast majority of users around the globe are on those models or on those subscription tiers.
What I find fascinating is that you guys, OpenAI, is really the first pure play frontier model.
When I say that, I mean of you guys and Anthropic and Grok and Perplexity, kind of the pure play AI as we know it today.
What led you guys down the path to choose advertising as a strategy as part of ChatGPT?
And so we are very clear about those principles, what we will do and what we won't do.
And it goes back to kind of the power of our models, as you were saying, you know, these LLMs, frontier models are incredibly powerful, offer great value and services.
we could pay wallet and leave it just for those that are able to afford $20 a month, or we can have ad supported tiers.
And so by having ads, it allows us to make these models that are super powerful and capable of doing amazing things available to all price points, some just maybe ad supported.
We want to add ads everywhere, but really a way to enable all users around the world to have access to the best models.
So incredible to see the vast majority are on a what we call a free or a go, which are the ad supported tiers.
And so the vast majority of users around the globe are on those models or on those subscription tiers.
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