#4: AI for Everyday Work: Useful, Risky or Overhyped?

In this episode of Digital & AI Decoded, Denis Jastrzebski, Elish Bul-Godley and Sinéad Walsh discuss where AI is genuinely useful in everyday work, where it creates additional risk and when introducing AI can actually make a process more complicated. They cover AI-assisted data analysis, content creation, keyword research, customer service and administration, with a focus on practical ways SMEs can identify tasks that are worth automating. You’ll also hear how Gemini, Claude, Canva, Jasper and Zapier are being used in real workflows, why AI outputs need to be checked and how to stress test AI before relying on it for customer-facing work. View the full episode page and resources -- **Let’s work together to grow your organisation** We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites. Work with Content Plan