S3 EP40: The Digital PR Deep Dive with James Roach from Honcho

"Digital PR is essentially driving authority and supporting SEO efforts for various different brands... increasing their domain rating so that they're seen as being more authoritative in the eyes of Google..." — James Roach In this episode of *Customer Growth Sessions*, host Pat Ahern sits down with James Roach, Head of Digital PR at Honchō, to unpack the evolving landscape of digital PR, link building, and brand authority. James outlines the primary pillars of modern digital PR—moving beyond old-school "hero" campaigns toward agile trend campaigns, real-time reactive PR, and strategic inclusions in high-converting editorial listicles. He shares how e-commerce brands can leverage first-party sales data, targeted surveys, or open-source datasets to craft compelling stories that journalists naturally want to cover. The conversation dives deep into practical campaign execution, exploring how to properly pitch journalists without resorting to mass email blasts, why product launches often require a non-direct "around the house" content strategy to pass link equity, and how to get your products featured in top editorial roundups. James also breaks down campaign timelines and realistic expectations for earned media coverage. Want to learn more about Honchō and how James helps brands build domain authority and organic search visibility? Visit honchosearch.com or connect with him directly via LinkedIn or email at [james.roach@honchosearch.com](mailto:james.roach@honchosearch.com)   Enjoyed the episode? Don’t forget to subscribe to be the first to hear about future episodes, and leave us a review on Spotify or Apple Podcasts! Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.