Muck Rack
Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed and impact. Thousands of companies turn to Muck Rack to make sense of the media conversation around them and understand how their brand shows up in the news and in AI-generated answers. Muck Rack combines global media monitoring, Generative Engine Optimization (GEO) insights, social listening, trusted media data, AI automation, and analyst advisory to help organizations manage reputation, act quickly, and prove their impact across the PR workflow. Thousands of journalists also use Muck Rack’s free tools to showcase their work and analyze the news. Learn more at muckrack.com.www.muckrack.com
19
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Search complete. 19 mentions across 16 episodes found for "Muck Rack".
Sep 17, 2026
Dick CampbellGUEST
There's just so many things that aren't being covered.
Dick CampbellGUEST
I think there was a study recently by Rebuild Local News and Muck Rack.
Dick CampbellGUEST
They looked at articles in the first three months of this year on health and education coverage and found that in 75% of the cases that they studied in all counties, there was no education news, no health
Jim ShawHOST
news.
Becca Cooper LeeboveGUEST
So 84% of the information that comes up on Google AI platforms is actually earned media.
Becca Cooper LeeboveGUEST
And that's a stat from MuckRack, which is a PR newswire.
Becca Cooper LeeboveGUEST
It's a database, a platform that PR professionals and brands use to get connected to journalists.
Becca Cooper LeeboveGUEST
But that stat is so high.
Vince NeroHOST
And maybe a good segue to the tools that you use.
Vince NeroHOST
I mean, are media databases just as helpful? Do you have like Cision, Muckrack, probably the two big ones out here.
Vince NeroHOST
Roxhill is maybe a UK one.
Vince NeroHOST
I've written about Tellem Media, I think seems to be a big one in your neck of the woods.
Aashish KhakharGUEST
And then another person responsible for outreach, as well as creating and hunting for different... different places where we can actually offer this as a subject and a story to publications.
Aashish KhakharGUEST
So usually we don't only rely on Muckrack.
Aashish KhakharGUEST
We also rely upon our personal connections with a number of journalists that we've built up over the years.
Aashish KhakharGUEST
So they're responsible for that as well.
JoeHOST
Gotcha.
JoeHOST
So it's more about consolidating the surfaces we all have to go to, whether it's a Cision, a Muck Rack, a, a Sprinklr, Substack, podcasts, all of the things.
Brett FarmiloeGUEST
You name it, man.
Brett FarmiloeGUEST
Uh, you t- you pick a category.
25 MINS LATER
JoeHOST
It's always been fractured into t- to the point you made earlier about fractured, uh, industry.
JoeHOST
It's always been, you know, oh, it's here in Cision.
JoeHOST
It's here in Muck Rack.
JoeHOST
It's here in Teams and SharePoint and Google Drive.
James ChaiGUEST
Wow.
James ChaiGUEST
Yeah, he's actually, you can find him on muckrack.com.
James ChaiGUEST
He was actually a senior policy advisor to the Canadian government in his late 20s.
James ChaiGUEST
And this is like 15 years, 20 years ago.
Gretchen B.HOST
The decision to invest in local news sources is a result of nationwide declines in local journalism.
Gretchen B.HOST
According to a 2025 report from industry software platform Muckrack and the national advocacy organization Rebuild Local News, Scott, The country has seen about a 75 percent decline in local journalists per capita since 2002 on average.
Gretchen B.HOST
Vermont, incredibly, has the most local journalists per 100,000 people in our nation.
Gretchen B.HOST
Kristen Fountain, interim coordinator of the Vermont Journalism Coalition, said, quote, advertising with these folks is a smart way to reach Vermonters, but it also helps sustain these essential community resources.
Jason BarnardGUEST
But start with the ones I've already named.
Jason BarnardGUEST
Um, r- MuckRack for people is great if you're writing articles.
Jason BarnardGUEST
MuckRack is very powerful.
Jason BarnardGUEST
Um, TheOrg.com for people and for corporations.
Jason BarnardGUEST
Crunchbase for people and for corporations.
Kate EnglerGUEST
Yeah.
Kate EnglerGUEST
They analysed, the Gartner group and another group called MuckRack, analysed one million AI citations.
Kate EnglerGUEST
82% of those citations came from earned media or media mentions.
Kate EnglerGUEST
So it's more important than ever that organisations consider reducing the amount they're spending on advertising, that paid side of the media coin, and invest more time and energy in the unpaid side of the media coin because AI references media mentions.
Kate EnglerGUEST
Yes.
Kate EnglerGUEST
I mean, people's own websites in this latest research, which was conducted by the Gartner Group and then MuckRack, which is a public relations publicity platform, they really dived into these AI citations.
Kate EnglerGUEST
And yes, it's absolutely important that everybody has a website, a really sexy website that really encapsulates what it is you do so that it can do some of the heavy lifting for you when people find your website.
Kate EnglerGUEST
But the research showed that only five to 10% of AI citations were for companies' websites directly.
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