So can you give us a little bit more context? What are, maybe what are the different branches of digital PR that I could be really focusing on, let's say broadly speaking, to get more awareness, get more links, online mentions for my business?

Yeah.

So yeah, you're right.

Depending on who you're speaking to, sort of terminologies kind of differ a little bit.

So I often find, especially speaking with new clients, I have to kind of sometimes start from the beginning again and let them know what we mean by digital PR.

So digital PR for us at Honcho and from what I've kind of been involved with in the industry for the last 11 years.

is essentially driving authority and supporting SEO efforts for various different brands and their websites.

I want to get a bunch of visibility for this brand new product.