How Eric Bischoff BEAT Vince McMahon at His OWN GAME, WCW, nWo & Wrestling's New Era

Ted Turner, you know, what was it about wrestling that you believed was either important to him, or how did it fit into the bigger picture of his organization?

If you go back and read about the history of TBS, the Superstation, and the launch of the Superstation, Ted believed, Ted, you know, obviously grew up in the South.

Wrestling is kind of a cultural staple of the South.

It is in many places, but particularly in the South.

Ted believed that professional wrestling as... simple as it may be to a lot of people, appealed to a wide percentage or a large percentage of middle America.

And Ted knew that that was, middle America was the audience for TBS.

He wasn't trying to compete with CBS or NBC or ABC.

He wasn't trying to chase the high end of the demographic necessarily.

He was going for middle America.

And Ted believed that And one of the reasons he kept WCW around for as long as he did while it was losing money, I was the first person to ever turn my company into a profit center for Turner Broadcasting.

And I did it in a big, big way.

But prior to that, WCW never made any money.

It was a lost leader.

But Ted believed in it as a lost leader because he knew it was attracting an audience that he could promote other programs to.

So you looked at it, wrestling is more of a promotional platform as well as a revenue generating

platform.