56. Busting copy myths

So let's start with buttons.

What is working in buttons? Because again, this friend of mine recently heard that if you have slightly rounded edges, you're going to get a higher click-through rate than if you have sharp-looking buttons.

And the data I looked in a couple different places told me a couple different things.

So what I'm going to defer to is your brand.

I have a very sharp edged brand.

I will say the fonts that I use are very blocky fonts.

So I tend to use sharp edge or slightly rounded edged buttons.

But some people's brands are very bubbly and so it would make more sense for them to have bubbly looking buttons.

What matters more here is how clickable they are.

And that clickability comes down to two things.

And the data does back me up on this one is that it comes down to two things.

One, how visible is your button? Is that button contrasted from its background? For example, if you have like a light green background, but a dark green button, it's not going to stand out that much.

You want to have a strong contrast.

Somebody who works in the accessibility space and has a tool for this is Erin at Maybelline Q.

Her tool is called Successable, and it helps you be successful while still being accessible.

And part of that accessibility comes from can people see your buttons? So we definitely want to have high contrast.

Something to consider here as you're coloring your buttons is when you're designing on your screen, you probably have some sort of a white to off-white background.

Your people, depending on what time of day they're viewing your site or looking at your emails, may automatically switch to a dark background.

So you also want to be sure that your buttons are visible on various types of backgrounds.

The second thing you want to look at on your buttons is the copy on the buttons.

So we've heard things like they should be super clever.

So it should say something like, it's gonna be me if you have like a really 90s themed brand.

Well, that's cute and fun and clever.

It's not very clear about a button that says it's gonna be me.

Where's that button taking us? And again, this comes down to two things.