Ep. 9 — Starting a Business at 60: The Story Behind Lori Matthews' Bookshop

So what did the Now Bookshop look like in the very beginning? I know you told us you started with pop-ups.

Let's go back to that.

Tell us about the pop-up years.

I

look back and it's fun, but I cringe sometimes because it's like, okay, you got me.

I think my first pop-up was at Kimmy's on an art walk.

You had those little corner shelves and you graciously let me just take everything down and put my stuff up.

And I remember I had, there's like, I think 18 quart totes and they're small.

They're enough to carry, but I think I can get 10 books in a tote.

And I had like, 10 totes.

I was like, oh my God, there's so much, so many books.

So much inventory.

Yeah, so much inventory.

And I had them on the shelves and it was a great night.

People were real receptive and supportive.

And it was fun.

And it started like that.

And then, you know, I was like, okay, now I want to do a sugar cube.

I think I can do this.

And I still cringed.

Like I

said, there was like

little shelves in my little books.

And then of course, you know, many pop-ups later that blue cube was stuffed with

Bertie Guy's stuff.