Jan 22, 2026 · 39 min · 10 segments
Kyle Porter joins host Nate Moore to discuss his journey as a creative, the unusual concept of his media company ‘Normal Sport’, as well as the struggles, rewards and lessons learned from his attempts…
Nate MooreHost
Well, Just going the complete other way in forms of transition, I want to talk about memes for a second.
You clearly are a meme appreciator in your newsletter, none more so than the logo.
You've told it in plenty of other places, but if you don't mind telling it again, what's kind of the story behind the sheep doodle with the weird eyes and this? And hopefully in telling that story, maybe share a little bit about like why you kind of like and lean into these funny photos that golf produces and how they are kind of surprisingly effective as a storytelling device.
But our logo is, everybody's seen the monkey gif, whatever you call it, of the monkey's eyes going back and forth.
Like, am I supposed to be doing this? Am I not? Like, what's going on here? People have used that in their text messages or on Twitter or whatever all the time.
And for whatever reason, I was really actually gravitating toward, we were trying to think of a logo.
Honestly, the first normal sport moment ever had to be whenever some king in England or some prince in England was hitting a ball in a field.
And so I don't know how just a bunch of happenstance, we sort of mashed that idea with the monkey meme.
And Jason perfectly illustrated a sheep in a field giving the side eye to some Prince that was, you know, disrupting his dinner.
Uh, first of many normal sport moments that has, uh, that has continued to today.
But yeah, I think, I do think, I mean the internet, if, if we were supposed to only communicate through words, there would still just be books, right? Like that's how we would communicate.
Well, Just going the complete other way in forms of transition, I want to talk about memes for a second.
You clearly are a meme appreciator in your newsletter, none more so than the logo.
You've told it in plenty of other places, but if you don't mind telling it again, what's kind of the story behind the sheep doodle with the weird eyes and this? And hopefully in telling that story, maybe share a little bit about like why you kind of like and lean into these funny photos that golf produces and how they are kind of surprisingly effective as a storytelling device.
But our logo is, everybody's seen the monkey gif, whatever you call it, of the monkey's eyes going back and forth.
Like, am I supposed to be doing this? Am I not? Like, what's going on here? People have used that in their text messages or on Twitter or whatever all the time.
And for whatever reason, I was really actually gravitating toward, we were trying to think of a logo.
Honestly, the first normal sport moment ever had to be whenever some king in England or some prince in England was hitting a ball in a field.
And so I don't know how just a bunch of happenstance, we sort of mashed that idea with the monkey meme.
And Jason perfectly illustrated a sheep in a field giving the side eye to some Prince that was, you know, disrupting his dinner.
Uh, first of many normal sport moments that has, uh, that has continued to today.
But yeah, I think, I do think, I mean the internet, if, if we were supposed to only communicate through words, there would still just be books, right? Like that's how we would communicate.
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