Sep 1, 2026 · 24 min · 8 segments
Translation is getting the words right. Localization is making the culture fit. In this episode of Content Amplified, Lina Tonk, three-time SaaS CMO and current CMO at Smartling, breaks down why "just…
Lina TonkGuestBenHostWell, and that's a whole different category, the services side of businesses.
Right.
I think that that is something that businesses need to start incorporating more.
The idea that my software is good enough and people are just going to pay for it.
Really, with AI, we've kind of trained ourselves now to say, well, I just want something to be done for me.
And AI can do it.
Or if it can't be done through AI, I need someone else to do it for me.
So I think the services arm makes a ton of sense.
I think that's super cool.
Well, and that's a whole different category, the services side of businesses.
Right.
I think that that is something that businesses need to start incorporating more.
The idea that my software is good enough and people are just going to pay for it.
Really, with AI, we've kind of trained ourselves now to say, well, I just want something to be done for me.
And AI can do it.
Or if it can't be done through AI, I need someone else to do it for me.
So I think the services arm makes a ton of sense.
I think that's super cool.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
