But what does it really mean to have localized content in your opinion?

Yeah, so look, let me go back a little bit.

Actually, when I started looking at Smartling, it came about because I was looking into global expansion.

So, and when we think about Not all CMOs, not that I, you know, I'm in a bunch of CMO groups and I've been testing a lot of our localization content and our understanding of CMOs of localization.

And I realized that is very rare when we actually know the right answer on localization, not that there's a right or wrong answer.

So I think the simplest way, before we get deep into it, the simplest way that I explain to people is translation is getting the words right.

So you just literally translate it from one language to another language, where localization is where you make the culture fit.

I'm already excited for it.