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I'm gonna dive in to my 11 slides and talk about first business modeling.

Um, and I say this with some nervousness, because I don't usually teach this.

[laughs] My, my partner in business crime usually teaches this, and so I've adapted it from their work, Brooke Monahan, um, because I learned it from them, and I'm still learning it, if that makes sense.

Like, this was a framework that I had never been introduced to before.

Brooke introduced me to it.

It's taken me probably six years to understand it, and I'm still trying to understand it, 'cause my brain goes offline with numbers and money.

Um, and when I say my brain goes offline, what I mean is I think I have a mild stress response, sometimes more than mild, because I don't feel secure financially in the world, and we live in capitalism and have to pay to survive.

So, um, somebody's gotta tell me what is going on in, in the astrology community in the chat box whenever there's a minute, 'cause I have to get that information.

You have to tell me.

So whoever wants to share that in the chat box, please do.

So we're gonna dive into business modeling first as a way to make sense of how we market our work, 'cause your marketing really does depend on your business model.

So to me, the best way to understand the, a business model is how we make sure that the plan we have for making money, like the money we actually need to make, can actually work for the people we're trying to serve, plus work for our lifestyle.

For example, I have learned in the last few years that I need a nap every afternoon.

It is basically non-negotiable now.

Um, I'm open to it changing, you know? Maybe this is a napping phase in my life.

But right now, my lifestyle is such that I need a nap every afternoon, which means I [laughs] need to figure out a way to still make enough money and take a nap every afternoon, right? Um, and then there's lots of other things I have to figure out [laughs] how to do on the nap, like get my car into the fucking, excuse me, mechanic and, you know, I'm gonna curse, by the way.

Um, and, and, you know, take my dog to the vet, and all of these things that take time away from my work time, and cost me money.

So I need to make sure that my business is actually set up in a way that's gonna work for me and my clients.

Otherwise, it's not gonna work for either of us.

And if my clients are coming to me and they are keep saying, "I don't have enough money to work with you.

I wish I had enough money to work with you," that is a, that's on us as the solopreneur, as the business owner, to figure out what we're missing so we can meet our clients in, with the needs they actually have, which by the way are constantly changing as our, our needs as the business owners, right? Okay, so to me, the easiest way to think of business modeling is like we have to have a particular number of people that we work with.

They have to pay us for our work, 'cause we live in capitalism.

It's non, I'm sorry, it's non-negotiable that you get paid for your work right now.

Um- And that together equals your income, right? But not all of our clients are going to be paying us or working with us in the same way.

That is where our offers come into play, and what Brooke or I might refer to as an offers ecosystem.