Sep 14, 2026 · 35 min · 11 segments
More law firms are sending out requests for proposals (RFPs) to marketing agencies. But most RFPs we see are extremely problematic. In fact, they're likely to lead law firm owners and marketers to…
So it is typically a document that's submitted It's submitted to several agencies in this case.
Sometimes in the other world, it'll be connected to procurement and other things like that.
But at the end of the day, it's going to be a list of the different things that the, in this case, law firm is looking for and agencies to have a uniform way of submitting how much it's going to cost and what it's going to look like for consideration by the law firm.
Not that I have anything fundamentally wrong with AI, but it really felt like ChatGPT spit out some tokens on this one.
There was a lot in there, but some of the highlights were things such as lay out the month over month strategy for the next year and then give a higher level for year two.
How much does the landing page cost? How much does the keyword research cost? Everything that was in there as defined as a deliverable was also, you needed a specific line item for each one of those particular units.
The strategy lift was huge, right? Because this is a law firm that in this case wanted a full year's worth of strategy laid out before we had any access to anything to know exactly what was going on.
So it is typically a document that's submitted It's submitted to several agencies in this case.
Sometimes in the other world, it'll be connected to procurement and other things like that.
But at the end of the day, it's going to be a list of the different things that the, in this case, law firm is looking for and agencies to have a uniform way of submitting how much it's going to cost and what it's going to look like for consideration by the law firm.
Not that I have anything fundamentally wrong with AI, but it really felt like ChatGPT spit out some tokens on this one.
There was a lot in there, but some of the highlights were things such as lay out the month over month strategy for the next year and then give a higher level for year two.
How much does the landing page cost? How much does the keyword research cost? Everything that was in there as defined as a deliverable was also, you needed a specific line item for each one of those particular units.
The strategy lift was huge, right? Because this is a law firm that in this case wanted a full year's worth of strategy laid out before we had any access to anything to know exactly what was going on.
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