‘How the guests feel emotionally in the spaces you create is the most important thing’

In this episode we speak to Amber Pledge, co-founder of Kabn, Scotland's first luxury, regenerative, social hospitality brand. Originally a dual-qualified finance lawyer, Amber made the leap from a city career to hospitality entrepreneurship, bringing together analytical thinking and creative vision to build the business. We explore the journey behind Kabn, from the inspiration for the brand to the practical realities of developing and operating a design-led hospitality concept. Amber shares how her background in law and finance has helped the process, how sensory design and storytelling resonates with guests, and how Kabn celebrates the land around it.