Episode 291 - Pricing for Profit and Purpose in the Modern Auto Shop with Josh & Pixi Pickthall

Don't get to the end of this year wishing you had taken action to change your business and your life. Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable. Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet **360 Payments**, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With **360 Payments**, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. **Check out** 360payments.com **today!** In this episode, David and Lucas welcome Pixi Pickthall and Josh from Mesa, Arizona. Pixi and Josh share their unique approach to shop ownership, blending Josh’s decades of industry experience with Pixi’s social work background to create a highly personalized customer experience. The conversation dives deep into the challenges of setting proper labor rates, the importance of understanding financial metrics, and the need to balance quality service with fair profitability. 00:00 Managing warehouse logistics 09:25 Name change and market saturation 12:50 Observations from working at dealership 17:16 Challenges in hiring skilled technicians 22:29 Implementing DVX for consistency 29:16 Improving client experience 36:25 Handling customer complaints 39:22 Court warranty responsibility discussion 45:55 Talking auto shop math basics 49:50 Struggling with car ownership choices 59:17 Financial stability and customer selection 01:02:01 Seeking expert financial advice 01:09:12 Auto Repair Shop Basics series 01:10:48 Facing challenges and setbacks