Making AI Work for Your Chamber with Craig Turner, Momentum AI
Oct 12, 2026 · 32 min · 14 segments
This week's guest on the Chamber On! Podcast is Craig Turner, Founder of Momentum AI, which works with chambers of commerce across…
Oct 12, 2026 · 32 min · 14 segments
This week's guest on the Chamber On! Podcast is Craig Turner, Founder of Momentum AI, which works with chambers of commerce across…
Craig TurnerGuestMatt AppenzellerHostThe fact that we can just ask, Hey, how do I, how do I use you? You know, wouldn't it be great to, to have, uh, you know, uh, tools around your house, you know, ask your power drill, Hey, how do I use you? Right.
So anyway, um, so you mentioned that you've, you know, you, now you're up to working with several thousand, uh, employers, you know, what, what patterns have you observed among those organizations who successfully.
The ones who successfully, what I really love is working with these organizations and then they come back to me six months, 12 months, even a couple of years later and say, hey, I sat through your session two years ago and we've been able to build this.
What I really like are the ones that go beyond newsletters and job descriptions and things like that.
I was talking to somebody yesterday, and we were kind of building a training, and we came up with the metaphor about Wheel of Fortune.
So the end of Wheel of Fortune, when you're in the bonus round, and now they say, we're going to give you R-S-T-L-N-E, because we know you're going to choose those letters anyway.
training it's like okay i'm not going to talk about newsletters and job descriptions and social media because you're already doing that that's the easy stuff let's talk about operations The biggest trend I've seen is they've used it, and I'm talking about the employees have used it.
It's your company has bought you the paid version of the whatever platform you like.
The fact that we can just ask, Hey, how do I, how do I use you? You know, wouldn't it be great to, to have, uh, you know, uh, tools around your house, you know, ask your power drill, Hey, how do I use you? Right.
So anyway, um, so you mentioned that you've, you know, you, now you're up to working with several thousand, uh, employers, you know, what, what patterns have you observed among those organizations who successfully.
The ones who successfully, what I really love is working with these organizations and then they come back to me six months, 12 months, even a couple of years later and say, hey, I sat through your session two years ago and we've been able to build this.
What I really like are the ones that go beyond newsletters and job descriptions and things like that.
I was talking to somebody yesterday, and we were kind of building a training, and we came up with the metaphor about Wheel of Fortune.
So the end of Wheel of Fortune, when you're in the bonus round, and now they say, we're going to give you R-S-T-L-N-E, because we know you're going to choose those letters anyway.
training it's like okay i'm not going to talk about newsletters and job descriptions and social media because you're already doing that that's the easy stuff let's talk about operations The biggest trend I've seen is they've used it, and I'm talking about the employees have used it.
It's your company has bought you the paid version of the whatever platform you like.
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