Jul 25, 2026 · 51 min · 14 segments
Adele is joined in the studio by Phil De Winter, co-founder of Aussie intimates brand Nala. Together, they unpack how Nala scaled from $3k a month on Meta to a multi-million dollar e-commerce…
Phil De WinterGuest
Adele ElliottHost
Uh, we've had the pleasure of working together since I started at Chain, which was three and a half years ago.
I think I joined and you were, like, a month or two after you'd launched, maybe three months, I can't remember.
... been through a lot of, yeah, the rollercoaster that is Meta, uh, and the other platforms as well.
But I've got you on today because you're a client that I'm very proud of, how much we've scaled on particularly Meta in our three and a half years together.
Annoyingly, I tried to pull reports in Meta to see what we were spending in 2023, and it-
But then I was going into my weekly updates that I used to send to you, or still send to you, but, uh, so just to see what we were spending.
The only one I could find in my emails, which is a bit of a scary place to be, but so that was in, in March, and it was cute.
We're spending about 35K, but you remember that when you first launched on Meta, how much do you think you were spending?
Uh, we've had the pleasure of working together since I started at Chain, which was three and a half years ago.
I think I joined and you were, like, a month or two after you'd launched, maybe three months, I can't remember.
... been through a lot of, yeah, the rollercoaster that is Meta, uh, and the other platforms as well.
But I've got you on today because you're a client that I'm very proud of, how much we've scaled on particularly Meta in our three and a half years together.
Annoyingly, I tried to pull reports in Meta to see what we were spending in 2023, and it-
But then I was going into my weekly updates that I used to send to you, or still send to you, but, uh, so just to see what we were spending.
The only one I could find in my emails, which is a bit of a scary place to be, but so that was in, in March, and it was cute.
We're spending about 35K, but you remember that when you first launched on Meta, how much do you think you were spending?
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