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Phil De Winter

Phil De Winter

Co-founder of Nala, an Australian e-commerce intimates brand scaling on Meta

Jul 25, 2026

Chain Pod

Chain Pod

Ep 5. How Nala Built A Content System To Successfully Scale On Meta

Jul 25 · 50m

Adele Elliott
Adele ElliottHOST
3:51
... and how you kinda came into the market?
Phil De Winter
Phil De WinterGUEST
3:54
Yeah, absolutely.
Phil De Winter
Phil De WinterGUEST
3:55
So Nala is, um, an intimates brand.
Phil De Winter
Phil De WinterGUEST
3:59
Me and my wife co-founded the business together.
Phil De Winter
Phil De WinterGUEST
4:00
She often does these, these chats, but we had a baby six weeks ago.
Phil De Winter
Phil De WinterGUEST
4:03
She's on, she's on mat leave at the moment.
Phil De Winter
Phil De WinterGUEST
4:05
And, um, yeah, um, mostly Chloe really identified a gap in the market where we had been living overseas in New York, um, we came back for what was a two-week holiday at the time, and then basically, like, as we were in the air on the way back to Australia, COVID happened.
Adele Elliott
Adele ElliottHOST
9:02
[laughs]

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