Facebook Engineered Harmful Engagement
Internal documents revealed a troubling business incentive.
Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration
Aug 26, 2026 · 1 hr 7 min · 13 segments
For decades, large corporations have privatized their massive profits while quietly shifting environmental, social, and health costs onto the public. Unpacking these systemic costs is central to the…
Christopher MarquisGuestCorinna BellizziHostOne of the things I have just shared before we hopped on this call is I just completed my dissertation, all the requirements of my PhD at Prescott College, and it's really focused on what it-
You know it's a lot of work, right? And, um, writing it out into dissertation format took me a lot longer than I anticipated, which has given me a whole new appreciation for the process of publishing your books.
The thing I'm drawn to in this whole conversation about plastics is that it is that hard because I've been on the manufacturing side as well.
And, um, as you're bringing to market things like creams and lotions and things along these lines, it can be incredibly difficult.
One of the brands I chose to assess when I was diving into what it takes to build a regenerative company for my dissertation was this company out of initially New Zealand called The Organic Skin Co.
And they're down to only two percent of their packaging material is now plastic.
It's essentially just the cap that goes on the end of a tube, right? And the leader had to be truly uncompromising in order to get there.
It's going to be wood, it's going to be glass, it's going to be aluminum, but it's not going to be plastic." And making that choice is, is hard, especially when you're trying to bring a product to market that is somewhat prestige and that you want to command respect on the shelf.
So, like, even how you construct a box, what it looks like really matters, especially in the beauty space.
And so what they've done is really disrupt that marketplace, but they are really the few.
I've interviewed in the past somebody who made, um, shampoo bars and conditioner bars.
So what do I do? You know, as a greenie who's sitting here wearing a shirt I got at Goodwill and who likes to make things last and be durable and all of those things.
One of the things I have just shared before we hopped on this call is I just completed my dissertation, all the requirements of my PhD at Prescott College, and it's really focused on what it-
You know it's a lot of work, right? And, um, writing it out into dissertation format took me a lot longer than I anticipated, which has given me a whole new appreciation for the process of publishing your books.
The thing I'm drawn to in this whole conversation about plastics is that it is that hard because I've been on the manufacturing side as well.
And, um, as you're bringing to market things like creams and lotions and things along these lines, it can be incredibly difficult.
One of the brands I chose to assess when I was diving into what it takes to build a regenerative company for my dissertation was this company out of initially New Zealand called The Organic Skin Co.
And they're down to only two percent of their packaging material is now plastic.
It's essentially just the cap that goes on the end of a tube, right? And the leader had to be truly uncompromising in order to get there.
It's going to be wood, it's going to be glass, it's going to be aluminum, but it's not going to be plastic." And making that choice is, is hard, especially when you're trying to bring a product to market that is somewhat prestige and that you want to command respect on the shelf.
So, like, even how you construct a box, what it looks like really matters, especially in the beauty space.
And so what they've done is really disrupt that marketplace, but they are really the few.
I've interviewed in the past somebody who made, um, shampoo bars and conditioner bars.
So what do I do? You know, as a greenie who's sitting here wearing a shirt I got at Goodwill and who likes to make things last and be durable and all of those things.
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Facebook Engineered Harmful Engagement
Internal documents revealed a troubling business incentive.
Stop Blaming Individual Consumers
Personal guilt can obscure who causes emissions.
The Plastics Industry Fought Back
A powerful industry tried to silence criticism.
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