How Two Different Worlds Built One Atlanta Brand With Big Block and Ralph Sorrentino

Okay.

Okay.

Now, now Block, man, you, you've been in the music business.

You've been doing all this amazing stuff over the years.

Yeah.

You know, you could've, you know, you, you had a lot of partners-

Yep

...

but you eventually started your own label.

Absolutely.

And then, like, what made you decide to bet on yourself after everything you saw in the music business?

You know, like, one thing I've learned the hard way, the key to life, or the key to success for me is ownership.

Mm-hmm.

You know? And I just always wanted to do me.

And I've always saw, you know, if I, if I worked for, if, if I worked for the label being A&R, being the president of, of the label, would never own nothing.

I could never sell it.

it.And I saw how Jay-Z and them did.

I saw how Puff did it.

They built it up, then they said 50%.

I said, but they, they owned, but they still only their side.

Yeah.

I said, "You know what? I'm a build this up." Like I did with Ross.

And then, like the deals that I did with Ross and Jeezy, we were partners.

So we gonna eat together for a long time.

Like, we still brothers and partners to this day.

Okay.

Okay.

Now, now Block, man, you, you've been in the music business.

You've been doing all this amazing stuff over the years.

Yeah.

You know, you could've, you know, you, you had a lot of partners-

Yep

...

but you eventually started your own label.

Absolutely.

And then, like, what made you decide to bet on yourself after everything you saw in the music business?

You know, like, one thing I've learned the hard way, the key to life, or the key to success for me is ownership.

Mm-hmm.

You know? And I just always wanted to do me.

And I've always saw, you know, if I, if I worked for, if, if I worked for the label being A&R, being the president of, of the label, would never own nothing.

I could never sell it.

it.And I saw how Jay-Z and them did.

I saw how Puff did it.

They built it up, then they said 50%.

I said, but they, they owned, but they still only their side.

Yeah.

I said, "You know what? I'm a build this up." Like I did with Ross.

And then, like the deals that I did with Ross and Jeezy, we were partners.

So we gonna eat together for a long time.

Like, we still brothers and partners to this day.