Aug 10, 2026 · 37 min · 11 segments
In Episode 274 of the Business Legacy Podcast, Paul Dio sits down with Daniel Scola Jr., managing partner of Hoffmann & Baron, for a wide-ranging conversation about intellectual property, the widening…
Daniel Scola Jr.Guest
Paul DioHost
So just before this, I had listened to an interview that Daniel was going through about a situation where one of his associates had listened to a voicemail and misinterpreted kind of the context of the voicemail.

So if you can, we're gonna talk a little bit about kind of the nuance between marketing, the difference between businesses be- now versus today.

So why don't we just go there? Just go, get right into it and understand the context of what we're talking about when we talk about this, just the new age of communication.

[chuckles] Well, I think the difficulties we have today, just because technology has just advanced so much, is that you have less, you know, person-to-person human contact.

It's more through email and text and, or voicemail, but, but not a lot of in-person contact compared to before and not a lot of phone contact compared to before.

And I think this creates a distance and a more difficult, but certainly more challenging to really get that, a trust level in people because they're inundated with content from social media almost every day.

And you know, there's a lot of things you can't trust in social media that come through, and you don't know whether it's real or it's not real, and you, you believe things and find out it's not real.

So it's kind of like psychologically, the trust level becomes less and less in this kind of, you know, communications, including, you know, emails and texts and things you receive from people you, you actually do trust.

But the human connection is, has, has just lost a lot in the last, I don't know, certainly maybe 10, 15 years.

And I don't think without that human connection, it's diff- it's easy to build real strong client relationships.

You know, it's just there's a subtlety you have to navigate when you're dealing with people, and part of it is you gotta read people, you gotta understand what their needs are, and y- it's difficult to do that unless you, you have a real in-person or even, even on Zoom it's more difficult.

So yeah, I see that as a big, a barrier in a sense that can be overcome, but it, it's a barrier nonetheless to, I think just human relations in general and certainly developing clients.

So just before this, I had listened to an interview that Daniel was going through about a situation where one of his associates had listened to a voicemail and misinterpreted kind of the context of the voicemail.

So if you can, we're gonna talk a little bit about kind of the nuance between marketing, the difference between businesses be- now versus today.

So why don't we just go there? Just go, get right into it and understand the context of what we're talking about when we talk about this, just the new age of communication.

[chuckles] Well, I think the difficulties we have today, just because technology has just advanced so much, is that you have less, you know, person-to-person human contact.

It's more through email and text and, or voicemail, but, but not a lot of in-person contact compared to before and not a lot of phone contact compared to before.

And I think this creates a distance and a more difficult, but certainly more challenging to really get that, a trust level in people because they're inundated with content from social media almost every day.

And you know, there's a lot of things you can't trust in social media that come through, and you don't know whether it's real or it's not real, and you, you believe things and find out it's not real.

So it's kind of like psychologically, the trust level becomes less and less in this kind of, you know, communications, including, you know, emails and texts and things you receive from people you, you actually do trust.

But the human connection is, has, has just lost a lot in the last, I don't know, certainly maybe 10, 15 years.

And I don't think without that human connection, it's diff- it's easy to build real strong client relationships.

You know, it's just there's a subtlety you have to navigate when you're dealing with people, and part of it is you gotta read people, you gotta understand what their needs are, and y- it's difficult to do that unless you, you have a real in-person or even, even on Zoom it's more difficult.

So yeah, I see that as a big, a barrier in a sense that can be overcome, but it, it's a barrier nonetheless to, I think just human relations in general and certainly developing clients.
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