Small Business Marketing: Put People First | Dan Jones

Yeah, I think it's a lot of people that have worked either nine to five jobs or sales jobs.

They want to fire their boss at all times, you know, but at the same time, you knew what you were destined to do.

You knew that internet sales, internet, you know, the finance side, it was not it.

And you saw a need for that.

Where is the need coming to nowadays, do you say? Uh, just in general, do you mean for, for businesses, for businesses? Yeah.

But like for the businesses on their end, because again, now we have AI, we have a lot of marketing.

It's a lot of slop.

It's a lot of noise.

Where do you see, you know, how do people navigate that? Going back to

basics, it's interesting with AI and people saying, hey, we use AI, but we put the human touch on it.

I think that's the wrong way to look at it.

You should be putting the AI touch on your human abilities.

So by that, I mean gap finding, making a connection faster, finding data faster, analyzing data faster, making something better and faster that's boring while emphasizing the the emotional connection because that's still what's going to drive demand and sales is an emotional connection.

Nice.

Yeah, I mean, I see this AI and I feel like a lot of people are just like plugging it into ChatGPT and then there's their marketing agency.

They think, oh, it's done.

I see it all the time in my industry.

We call it AI slop where it's like just listed listings and the house looks nothing like that.

But a lot of people eat that up.

Do you feel like that honeymoon is going to be over soon? That honeymoon's already passed.

So if there's a series of bubbles when it comes to AI, that's one of them, which is that if you weren't good at design or advertising or creativity before, AI is not going to help you with that part.

It's going to augment what you're good at.

So that ship's already sailed.

I already see...

And I try to, outside of work, stay off social and go outside and touch grass.