How Gamma built one of AI's fastest-growing marketing teams

In this episode, Kristin Fracchia — Head of Marketing at Gamma, the AI presentation and website platform with nearly 100 million users — breaks down what it takes to run marketing inside a hypergrowth AI startup where the playbooks expire every quarter. She explains why an AI, product-led company still needs salespeople and human trust, how she staffs a ten-person team of generalists who each spike on brand, growth, or product marketing, and why she plans in a “narrative arc” rather than annual plans. Kristin digs into Gamma's creator engine — 300 to 400 influencer posts a month — and the thinking behind stunts like the nation's first large-scale drone-and-projection show in San Francisco, planned in five weeks. She makes the case that doing things faster with AI isn't the point (the job to be done is), and that the real edge is soul,taste, and solving real problems. She closes on the trait she now hires for above all else: plasticity.