Nick Bryant: Trust - Advertisers & News Brands Are In The Same Business

In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, award-winning journalist and author Nick Bryant explains why AI will never replace journalists who've lived through the history they cover. From reporting on the Monica Lewinsky scandal to witnessing the Rabin assassination, Bryant draws on thirty years in the field to make the case for shoe leather journalism over screen time, and why trust, not technology, is what will decide who survives.