Jun 9, 2026 · 29 min · 13 segments
Sports fans are another level of loyalty, and smart brands are figuring out how to show up authentically in that space. Lowe’s is doing just that with the NFL and Lionel Messi. We sat down with…
Gerardo SotoGuest
Erin EverhartHost
I hope we can still be friends even though I did spend six years at Home Depot.
I think, uh, I appreciate you recognizing what we're doing right here, and that's good enough for us to be friends.
I hope we can still be friends even though I did spend six years at Home Depot.
I think, uh, I appreciate you recognizing what we're doing right here, and that's good enough for us to be friends.
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