Bowtech President Colin Legge

So, so let's, I mean, that's a great story.

Obviously getting two masters by the time you're 30 and becoming president of Bowtech, that, that shit doesn't happen on accident.

And so let's talk a little bit about this, about the structure itself.

And so, um, I mean, I'm just going to be honest with you, and you can agree or disagree, but private equity firms have shot themselves squarely in the face when it comes to their reputations in the outdoor industry.

I'm not going to go down the list, but it's a long one, of private equity firms that have just destroyed brands.

And so I guess what I want to ask you is it's not like this is – But owning Savage Firearms, that's not a small little entity.

It's not like you own gas stations.

It's not like they own gas stations and decided to buy a bow company.

And so talk a little bit about kind of the overall structure of JDH and kind of how is JDH not the private equity firm that everybody has seen pretty much send the outdoor industry down the wrong path?

Yeah, this is something I've really been excited to talk about because throughout the years, and you know this better than anyone, everyone kind of, Archery is so customer-facing.

It's almost like you're not just building widgets in a box.

Our consumers require us to interact with them and to provide us with a face to resonate with, and everyone knows the faces at Matthews.

I mean, it's their incredible staff.

of ambassadors and internal staff and everyone knows that's Matt McPherson's company and so they've got plenty of faces to go around Hoyt's done a really good job recently with Zach at the helm like

and some guys like Evan who's

going to all the TAC events like They've got faces at Hoyt.

Obviously, there's Cam and now Josh and Bomar.

But Bowtech, always growing up, I was like, man, they make really cool bows.

But who's the face of Bowtech? Like, who's there at the company? Really, it was just Paige carrying the Bowtech banner forever.

And I'm like, what all is she doing there? I mean, is she an employee? I thought she's a pro shooter.

I mean, God knows that's a full-time job with all the travel and preparation.

um but really it was page and then you know they had tim and kyle for a while which i'm sure we want to talk about that but um You know, from the actual person at the company, like someone either on the engineering staff or the new product development or sales, it was like there was no face.

It just kind of felt like this faceless, far-off entity that was run by these corporate suits.

And kind of the...

You can tell when a business is run like that because of the decisions that they make.