Brooke LaingGuest
Brad HerdaHost
Steve DoyleHost
Welcome to Blue Collar BS, a podcast that busts the popular myth that we can't find good people, highlighting how the different generations of today, the boomers, Gen X, millennials, and Gen Z are redefining work so that the industrial revolution that started in the U.S. stays in the U.S.,

Today's guest brought the heat, the weld, and the attitude straight out of UA Local 46 in Toronto.

We've got steam fitter, welder, TikTok master, troublemaker, and brand new podcaster, Brooke Lang.

She is out there proving herself every day, not because she has to, but because she can.

Chief of Strategy for the Sisterhood of Trades, thousand members strong and growing like crazy.

all of it, how she found the trades, why she decided to ditch college after only three short weeks, and what it's like shutting down outdated BS with a smile and a stinger.

Plus, how social media is pulling more women into the trades than any recruiter ever has.

If you're an owner wondering why young talent won't walk through your doors, Brooke lays out exactly what you're screwing up and what you better fix.

Coffee or energy drinks? Weird job site nicknames? Pineapple on pizza? Yeah, she went there.
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