Now the challenge is then if you're a business owner or somebody like that, does the stuff that gets views accurately represent your brand or what you want to get across?

Yeah.

So what I find with businesses on TikTok, because like...

I'm 23, man.

I'm scrolling TikTok all the time.

And what I find works for businesses on TikTok, which is like before I got into this industry, manufacturing per se, because obviously I worked on job sites before that.

But before I made the transition, I never saw machine shops or like CNC machinists, anything like that across my TikTok.

Hey, every day is a new challenge, right? What would people define as successful? Like what metrics do you start looking at two weeks, four weeks, three months after you start a general posting or content marketing outreach campaign, right? What are the things that you look for that kind of define whether it's successful or has a chance to be successful, right? These things take time.

So the question I do have, and you brought it up briefly, is you have a lot of women contacting you on your feed about how do I get into the trades? So would you mind taking a couple minutes and actually talking about how can women get into the trades?

Yeah, for sure.

I feel like kind of The route that I took did provide me with some prerequisite experience and all of that as well.

And I feel like being a woman, you do most of the time need some sort of prerequisite experience to be able to go to an employer and be like, hey, look, I've actually done this before.

You're not going to have to pay as many hours or attention to my training as you would somebody who's never stepped on a job site before.

My number one tip, because I'm union, is always to find your closest union and ask them when their next intake is.

I know not everybody wants to be union.

if you don't like dark places, welding is probably not the best thing for you.

But do I need to be more deliberate?

I would say, so the first place my brain went was me being 99.9% of the time the only woman on the job site.

Sure.

And like you get to be buddy-buddy with the guys, all that stuff, right? But I started posting on social media and like my whole thing was trying to show other women what I actually do, what my days actually look like, all of that stuff, right? So I know Hill is big on social media, obviously.

I follow you guys on everything.

But I feel like and probably also difficult for you because I don't know how many women you have working actually on the floor.

Hardly any.

How does that come across to you?

Okay.

As a person, right? Like, prime example, I was on call today with Jim for an hour and a half, and we did not talk about work one single time, right? Like, we just both have a lot of stuff going on, and we just sat there for an hour and a half and, like, vented about everything, and I know that that's, like, someone who genuinely cares about me and wants to see me succeed in life, so...

But, uh-

Yeah, I got...

My company was doing layoffs.

I reached out before I left.

I was like, "Hey, look, I've had this booked for a while.

Like, you guys have been aware.