Why Millions of Followers Doesn't Mean You Have a Brand with Michael R. Hunter

And so dig into this, right? There's branding, there's personal brand, there's content marketing.

There's a lot changing and shifting in our world, but most importantly, there's the need more than ever before that you kind of have to be seen, right? Talk to me and talk to the people here a little bit about the differences, how you kind of think about the ecosystem and where you think it's kind of headed.

Yeah, as I said at the beginning of the podcast, people conflate brand with branding and even brand with content marketing or branding with content marketing.

And they are all spokes of a wheel, but they're not the same.

And it creates confusion.

It creates a little bit of overwhelm, especially when we have like the big names in the industry thinking or making us believe that we need to be posting 17 pieces of content across seven different platforms to build your personal brand.

Or, hey, here's how to build your personal brand.

Here's how to podcast.

Or here's how to build your personal brand.

Here's how to YouTube.

Or here's how to blow up on Instagram.

What I've found and what I'm so thankful for and what I'm excited to transmit on this podcast and what I do with our clients and at our events.

It's just transmit perspective.

Like I've just seen under the hoods.

I've operated eight figure businesses in this industry.

I've seen time and time and time and time again, people that have millions of followers, hundreds of thousands of followers.

But as soon as they stop posting, no one's talking about them.

They actually have no brand.

So the difference between brand and branding, branding is what you say about you and brand is what your customers say about you.

And ultimately you actually have no control over your brand.

You can only influence it.

And so that's the work that we do at personalbrand.com is we create brand strategy, which is creating concise, powerful, memorable, and repeatable language that we can spoon feed your best customers and so that they can talk about you in a powerful and accurate way.

And that's the work that people don't do.

And frankly, early on in a business, it's not even valuable to do that work because you don't even quite know what your services are, how to talk about them, who your target customer is.

What is the difference between a good client and a bad client, a good hire and a bad hire? You have to go through a season of just kind of chaos to understand where you want to laser in your messaging, your positioning, your written, verbal, and visual communication.