Why did personal branding become your thing? And how have you really been able to maximize yourself as the personal brand guy when that's very common phrase in the creator economy and the entrepreneurial community

yeah i mean obviously today it's a buzzword everyone's talking about it and i'm so excited to get into all of the nitty-gritty i think today if you ask 10 different people what a personal brand is you're gonna get 10 different answers there's so many people that conflate brand with branding and branding with content marketing We're going to unpack all that here on the show today, but how did I get here? It all started back when I was 17 years old.

I got started in entrepreneurship, doing direct sales, selling Coke kitchen knives to all of my mom's friends.

My mom bought from another young kid 10 years prior.

I used the product every single night at dinner.

My belief in the product was a 12 out of 10.

They're the coolest knives in the entire world.

You have personalbrand.com. Where do you see this going? And what do we as entrepreneurs need to be paying attention to in order to capitalize on the opportunity?