How Muscle Republic Went From Cut-Off T-Shirts to a Global Fitness Brand

Very unconventional story.

I think a lot of young people go through the, or people in general in their lives, you constantly hear the people who have broken through the rock bottom moment have ended up flourishing on the other side.

a lot of people get stuck in that forever or for a very long time and just never figure themselves out.

Where did you really get that mindset from?

If I revert back to my family or close friends, they were the ones telling me to stop.

They were the ones like, look, just stay in real estate.

You know, you've given this thing a bit of a try.

It hasn't really worked.

You're investing all the money that you've got into it.

It's going nowhere.

You know, we didn't make a dollar or I didn't make a dollar out of the business until about 2019, 2020.

Right.

So a while after starting it.

Yeah.

You know, so I, I went back and said, no, I definitely gonna commit to this thing and I'm going to make sure that I make it happen.

Cause if I gave it everything and it didn't work out, then I would appreciate, okay, that's fine.

But it's really that continual relentlessness and grit that sees you through those dark moments and it doesn't get any easier.

Once it starts to grow, you get new problems.

Yeah.

Do

you think it's really gotten easier as it's gone on? I mean, it's, it's different problems, right?

I think what gets easier is you learn that you're going to overcome those problems.

It was funny.

My brothers was talking last night or this morning actually, and we had someone resign yesterday and usually we'd be like, oh my God, now we've got to find someone else.

We're going to have this downtime, but we've set the org chart up in a way that's, it's totally fine.