How Limena Helps Recover Revenue Lost to Web Accessibility Barriers

Yeah, absolutely.

Is there an awards program for the most accessible site out there? Is there anything like that?

I mean, there's accreditations, don't get me wrong.

And when I say accreditations, there's if your site is to a certain standard, an organization can say, we're signed off from that specific standard, don't get me wrong.

But if you're talking about, a W3 award that exists, but perhaps not to the same degree of marketing per se.

We've had a lot of fun and success integrating voice agents into a lot of our projects lately.

That's kind of an interesting layer around accessibility as well on both sides.

Sometimes that's actually preventing some people from getting content, and sometimes it's providing a whole other way of telling a story.

So that's been kind of cool in our world.

something i've noticed over the last two years that's coming from our clients as a solve i think i don't know if it's the right way to go about it or not but we've been integrating accessibility widgets onto sites and some of the problems are creating is they're automatically controlling contrast and things like that and but they they don't really know when to do it in the right time do you have any thoughts or feedback on that those widgets so to speak

Yeah, I mean, there's a number of those widgets in the market.

And I'm not going to stand here and say those widgets don't have a place, because I think they do.

And they create an experience for individuals you know, from a colorblindness perspective, that an individual can adapt that digital experience, if you will.

And there's an associated understanding from an organizational perspective, but I also like to think of that from a point-in-time perspective.

And what I mean by that, and where Lamina also captures sort of the overall sort of end-to-end experiences, is sort of that operational layer and that sort of full cycle moment, if you will, from an accessibility layer.

And what I mean by that is, you know, it comes down to an ownership

layer

from an accessibility perspective.

And, you know, this can create arguments or it can create or it can overjoy people in an organization.

So you take, for instance, you know, a checkout piece, you take a bug that was found, and if Lamina found an issue from a page, The path at that point is I'm defining ownership for that specific issue.

And I'll get into that in a few minutes when we can screen share and walk through things.

But once an individual is assigned an ownership, let's say a developer, The developer then obviously takes that and Lumina can push that issue into Jira or Linear or a number of other platforms.

So not requiring a developer to have another platform that they need to log into because we all know that we're... we all have enough technology platforms that we're being asked to log into, but a developer can pick that up.

And maybe they're fixing that one point around that checkout button or that PDP color variant change.

And when that change is made, the developer says, great, I've made it.