Ep. 89 - Tom Goos from Image Source

All right.

When I was thinking about what to talk about today for the opening shot, I wanted to go back to the ASI State of the Industry that they released a couple of weeks ago.

I mean, really talk specifically about the distributor snapshots that they shared.

Some really interesting statistics there that I think bear making sure people are aware of.

They focused on several or they categorized it.

I should say they focused on all distributors, but they categorized by very small, small, medium, large, extra large.

I thought for purposes of this podcast, I would focus on just some medium distributors, which ASI defines as $250,000 to $1 million in revenue, just because I think so many people fall into that category.

So here are some interesting numbers that really, really jumped out at me, and I'd love to hear from you guys in the comments below or however you want to comment.

The median client served was 85.

I would have thought it would have been a little more than that.

The median numbers of suppliers that they use, this number really shocked me, 28, I really thought it would be more.

I don't know why, considering there are so many suppliers that do really just about everything.

Maybe it should be less.

I don't know.

Maybe I'm just out of touch.

I wish we knew.

The percent of clients that they retained, 83%.

I thought that was a really strong number.

I think in an era where so many of us worry about keeping clients sticky or there's no such thing as client loyalty, I think 83% is a pretty good number.

Average order size.

This is about where I thought it would be, about $1,500.

That seems to be about what I thought it would be.

Top five products sold.

This was interesting to me.

Number one was t-shirts.