17: The Guy Who Coined "Event Gateways" Explains Why Webhooks Are Dying

In this episode of the Better Stack Podcast, we sit down with Alex Bouchard, founder of Hookdeck, the company on a mission to kill webhooks. Alex shares how a frustrating basement side project — sparked by a Medium post titled "Webhooks suck, but there's something you can do about it" — turned into a fully-funded event infrastructure company. We dig into why he coined the term "Event Gateway," how Hookdeck's open-source Outpost project stays aligned with its business incentives, and why AWS EventBridge's vendor lock-in leaves the door open for a more agnostic alternative. Alex also breaks down the hidden latency problems behind vendor webhooks (and why GitHub, Shopify, and Stripe outages hit harder than you'd think), how AI agents are reshaping event-driven architecture, and why he thinks push-based queues are underrated compared to poll-based ones. Plus: the Vercel testimonial that came out of nowhere, running a 10-person team with an async-first culture, and a spicy hot take on why most queuing systems are "just very dumb."