S5 EP11: Samantha, Sweet Squared & Solidarity | Behind The Mirror Podcast

I think that a lot when you were saying as well, like not all salons retail and I actually think this is the chicken and the egg.

The reason salons don't retail is because they can't compete with online.

And so what I was actually talking to clients the other day and I was like, a lot of them don't realise that sometimes when you buy in a product, you can't just buy three shampoo.

Sometimes with companies, there's a minimum buy in order.

We don't do that either.

But a lot of people that are maybe not using Paul Mitchell, etc., they're maybe using the colour brand at the house.

It might be that to get a deal, especially, you have to buy 20 of that shampoo, 20 of that conditioner.

And they don't

have the money, especially right now.

They just don't have the money to do that.

You should be able to buy a minimum amount.

I remember my husband, Sam, saying, even if somebody wants one shampoo to try it, We shouldn't be putting barriers in the way.

I mean, that will cost more in postage and packing, to be fair.

You know, so we have a minimum of £50 if they want postage and packing for free.

And most people do do that because, you know, we need about four

products, do

you?

Even

clothing and

stuff, isn't it? Like, spend over to get next day delivery free.

When

I had taken on a big name brand, when I had my second salon and...

We wanted to go down that route because we would have been the only salon within the nearest area to stock this product.

And we weren't allowed to buy anything less than 12 and a half grand.

Wow.