Entrepreneurship Rarely Goes to Plan: A Cider Company's Wild Ride From College Dorm to National Distribution

Takeaways Entrepreneurship rarely goes according to plan. Even a brand as established as Minneapolis Cider Company nearly lost its only customer before selling its first can.Speed can be a real competitive advantage. Trail Magic went from concept to shelf-ready product in 19 days and became Minnesota's first THC beverage brand.Regulatory uncertainty is one of the biggest risks in an emerging beverage category, and the businesses that survive it are the ones that adapt fastest.Your personal relationships are part of your business plan. Entrepreneurs often overlook the partners and family who make growth possible.Momentum beats a...