Here's What You Don't Understand About Strategy | Seth Godin

One of my first questions, I was thinking of that Peter Drucker quote, culture eats strategy for breakfast.

What is your take on this? Drucker's right,

but culture is strategy.

Here's the deal.

It doesn't matter how fast you're going if you're headed in the wrong direction.

And strategy is a philosophy of becoming.

Strategy is getting clear about who you're changing and the change you're making.

So, of course, culture is part of strategy.

What Drucker is saying is MBA strategy, that solipsistic, self-absorbed, narcissistic, whiteboard quadrant stuff, That's not going to get you anywhere if you don't know how to lead and commit to building something that creates the conditions

for change.

You have always told me, you know, off camera and on camera.

Brian is basically about two questions.

Although I think as I'm reading this book, it's been expanded, uh, beyond the two questions to something like 297 questions.

Fair though.

I like it.

Um, you've always said Brian focus on who it's for and what it's for.

And so maybe that's a jumping off point to expand on these thoughts.

Um, Can you break down the four threads, how they're woven together? You talk about in the book these four threads.

Let's

start there.

The reason to write the book is, as you know, I spend time talking to friends about what they're trying to do in their work.

They think they have a marketing problem.

They don't have a marketing problem.

They have a strategy problem.

And their