Mar 27, 2026 · 31 min · 9 segments
Amar Chollera is an entrepreneur and global business operator whose life spans multiple continents - from growing up in Dar es Salaam, Tanzania, to studying at UCLA and building a career across the…
Amar CholeraGuestNiharHost
yeah so yeah thanks for the intro yeah i moved around quite a bit uh born and raised in tanzania so grew up there went to high school there and then after high school moved to la for college uh stayed here for four years for that worked a little bit after college stayed in in l.a and then afterwards uh thought it was a good time to join into the family business again So yeah, went back to Tanzania.

Wow.
And I can imagine changing continents like that between, like you said, Tanzania, UAE, US, obviously probably has a lot of different cultural aspects to it that you're not used to, as well as, you know, even family, friends, social circles, like everything is completely different, I think, between all of those continents and countries.
And so I am curious about How you found your identity going between all of these different places, especially at such a young age? I think

it really depends on how you define identity, right? Identity, I don't think is something that's, you know, something that you're born with.

So yeah, I like to think of my identity as being like a few core concepts, you know, my of my values my values stay the same but then as i go through life you know as i move around i feel like certain things take more priority over others i realize what's important what's not as important and that really changed and shaped my identity into who i am today and you know that's that's the nature of life life is a learning process and things always go on things always change and those changes will determine my identity in the future as well
of course you mentioned something interesting right there is that as you went through your life you found certain values or pieces of your identity that are more important than others are you able to talk to me about what some of those values were that as you went through life what did you realize was maybe more important to you than certain other values that maybe weren't as important

yeah i mean i'd say something that's really taken precedent over the past few years is family and how important family is to me.

You know, growing up, you stay with your parents, you know, you live in a house with everyone around you.

You get used to it being around them and you kind of start to take for granted the things that our family does for us.

How much our parents go through to raise us, how much they do to take care of us, how much our siblings do to look after us.

yeah so yeah thanks for the intro yeah i moved around quite a bit uh born and raised in tanzania so grew up there went to high school there and then after high school moved to la for college uh stayed here for four years for that worked a little bit after college stayed in in l.a and then afterwards uh thought it was a good time to join into the family business again So yeah, went back to Tanzania.

Wow.
And I can imagine changing continents like that between, like you said, Tanzania, UAE, US, obviously probably has a lot of different cultural aspects to it that you're not used to, as well as, you know, even family, friends, social circles, like everything is completely different, I think, between all of those continents and countries.
And so I am curious about How you found your identity going between all of these different places, especially at such a young age? I think

it really depends on how you define identity, right? Identity, I don't think is something that's, you know, something that you're born with.

So yeah, I like to think of my identity as being like a few core concepts, you know, my of my values my values stay the same but then as i go through life you know as i move around i feel like certain things take more priority over others i realize what's important what's not as important and that really changed and shaped my identity into who i am today and you know that's that's the nature of life life is a learning process and things always go on things always change and those changes will determine my identity in the future as well
of course you mentioned something interesting right there is that as you went through your life you found certain values or pieces of your identity that are more important than others are you able to talk to me about what some of those values were that as you went through life what did you realize was maybe more important to you than certain other values that maybe weren't as important

yeah i mean i'd say something that's really taken precedent over the past few years is family and how important family is to me.

You know, growing up, you stay with your parents, you know, you live in a house with everyone around you.

You get used to it being around them and you kind of start to take for granted the things that our family does for us.

How much our parents go through to raise us, how much they do to take care of us, how much our siblings do to look after us.
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