B2B Creator Playbook: Turning Attention into Revenue

How do you spend-

And all those, like, three loops that probably already do-

How do you divide your time now?

Go ahead.

So, sorry, yeah, Brendan.

How, how, where, kind of, uh, like, how do you divide your time now between, uh, like, Brendan the creator and Brendan the agency owner?

I, I get to use my...

Any of the creator stuff I do...

So let's have two buckets.

There's, like, brand creator stuff, and then there's stuff for me.

Um, there was a really famous YouTube video back in the day, I forget the name of the person who made it, it was called, like, One for Me, One for Them, where it's like I'm gonna do one video for me that I wanna do on my YouTube channel, and then one for, like, the algorithm or one for a brand or something.

Mm.

I try to keep that balance.

Honestly, it's a chance, like, the, the creator stuff I really like, whether it's with a brand or just, like, me posting regularly because it's also something I do for clients, so I am my number one client.

That's a really...

When you're a service provider, that's a really hard thing to remember 'cause it's so easy to just drown in client work, and then, you know, you end up, like, not doing it for yourself, and that's kind of silly.

Um, so I don't...

In terms of dividing time, it is, it is definitely...

Steffen, I always think, like, there's problems that can be solved, and those are things that have to be fixed, and then there's tensions that have to be managed.

Like, you can't solve a, a tension.

And what, where we usually go sideways is we're either, like, managing a problem and it's like, just fix it, or we're trying to solve a tension and it's like you, there's no way.

I think this is just a tension to manage of this constant, like, back and forth between client work and then also, like, my own creative stuff, writing my newsletter, posting on LinkedIn.

Um, so I don't have, like, a great concrete answer.

I would say the majority of my time is definitely spent on client work, but my, one of my favorite things to do is definitely create content.

Like, there are so many days where I'm like, "Oh, I wish I could just, like, write my newsletter and just-"